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Nathan Pacelli

A creator above all things with an aptitude for leadership and business

My career began in print design and branding before transitioning to multimedia design. I was drawn to the blend of visual aesthetics and digital functionality, leading me to UX design. Now as a UX leader, I leverage my strong background in design and business to innovate and create impactful digital experiences that achieve substantial business results.

Where I’ve Worked

2022 - Now
Director of Experience Design at Rocket Mortgage
2018 - Now
Adjunct Professor at Rochester Institute of Technology
2019 - 2022
Director of Experience Design at Heretto
2015 - 2019
User Experience Lead at Calero

Blending design and business

  • EMBA from RIT
  • UX Cert. from Cornell
  • BFA Graphic Design from RIT
  • AS Advertising from MCC

Empathetic Leadership

Encourage the adoption of a human-centric approach in all design projects, emphasizing the importance of user research and testing to create meaningful and effective user experiences

Develop a Collaborative Culture

Promote an environment of open communication and collaboration to encourage creativity and innovative thinking in UX strategy development

Create a UX Vision and Strategy

Create a UX vision and strategy that encompasses long-term goals and plans for the team, providing a clear direction and framework for all UX projects

Foster a Human-Centric Mindset

Encourage the adoption of a human-centric approach in all design projects, emphasizing the importance of user research and testing to create meaningful and effective user experiences

Align UX Goals with Business Objectives

Clearly align user experience goals with broader business objectives to ensure that design efforts contribute directly to the company’s growth and success

Focus on Scalability and Sustainability

Ensure that design strategies consider scalability and sustainability, planning for the long-term maintenance and evolution of the product’s user interface and user experience